Sport has the power to change lives. By teaching women and girls teamwork, self-reliance, resilience and confidence, sport is one of the great drivers of gender equality. Women in sport defy gender stereotypes and social norms, make inspiring role models, and show men and women as equals.
As some of the world’s top women athletes—including UN Women Goodwill Ambassador Marta Vieira da Silva—prepare for the FIFA Women’s World Cup in France (7 June – 7 July), we’re celebrating the remarkable achievements and unmatched potential of women and girls in sport, and calling for action to address issues such as unequal pay, gender-based violence and lack of targeted investment that would enable more women and girls to have a career in sport.
With support from UN Women, women and girls around the world are levelling the playing field, both in sport and beyond. In Brazil and Argentina, girls are learning critical life-skills while playing sport; in Jordan, football camps for girls are helping to build better relationships between local communities and refugees; and in the Pacific, a partnership with Oceania Rugby is working to end violence against women.
- Press release: FIFA and UN Women sign first-ever memorandum of understanding
- UN Women scores goals for gender equality at the FIFA Women’s World Cup
Why sport to empower women and girls?
Football helps integrate Syrian refugees in Jordan
Use #WomenInSport and #FIFAWWC during the FIFA Women’s World Cup to show your support for women athletes who defy stereotypes and make inspiring role models, yet still face gender discrimination. Time to raise your voice and cheer for gender equality!
You can find a social media package with cool visuals here.