Esprit has partnered with the Australian National Committee for UN Women to launch a beautiful collection in support of International Women’s Day, March 8, 2014. The range will be available from February 27 to March 16 in Esprit retail stores and online atwww.esprit.com.au with donations from every item purchased going towards lifting women and girls out of poverty.
The Australian National Committee for UN Women’s theme for International Women’s Day 2014 is Ending Poverty for Women and Girls through Economic Empowerment. Between $10 and $30 from the sale of each garment from the UN Women Purple Collection will be donated to the Fund for Gender Equality. The Fund for Gender Equality is the only global fund that is exclusively dedicated to women’s economic and political empowerment. Since 2009, The Fund has provided targeted high-impact grants totalling USD 43 million in support of 55 grantee partners in 47 countries.
Providing customers with insight into the real difference that their money can make from every purchase, each style in the collection will have a tag in store to display the amount to be donated between $10 and $30. Customers can head to the Esprit online store to find out exactly what that money could do to economically empower women living in poverty around the world:
- $10 can support training for a woman growing her business in the Pacific
- $20 can support a woman to make traditional crafts in Rwanda
- $30 can support a Syrian refugee woman to access education
Executive Director of the Australian National Committee for UN Women, Julie McKay has expressed gratitude towards Esprit’s continued support of the cause:
“We are very grateful for the Esprit team’s dedication to our work and we are thrilled to be working with them for a second year running. It is through the support of Esprit and their customers that we can make a real impact on gender inequality to break the cycle of poverty for women and girls around the world.”
The collection of over 30 styles includes stripe tees, cashmere sweaters , jersey dresses and structured clutch bags for the girls and merino wool sweaters and chunky knits for the boys, all in hues of Purple Aster, Magic Berry and Aubergine. Esprit stores nationally will also sell UN International Women’s Day purple ribbons for $3 each to be worn on International Women’s Day in show of support for women around the world.
Esprit raised more than $83,000 to support women experiencing violence in PNG last year and these funds are now being used to help women get to work safely, meaning they can earn an income to support their families.
Esprit Senior Country Merchandiser and project leader Jennifer Tapia is delighted that Esprit is on board for another year:
“Esprit is proud to support the vital work of UN Women in the second year of collaboration. This year’s campaign gives our customer the opportunity to empower every woman through our exclusive purple collection in store and online and make a tangible impact on a woman’s life, now and for future generations”